Job Description

Job Description

Job Description

Job Title: Social Media Coordinator
Company: TLC 4X4 / Retro Designs
Job Class: Full-Time

Location: Harrisburg, NC (Onsite Role)

About the Role:

TLC4x4 / Retro Designs is looking for a strategic, creative, and self-starting Social Media Coordinator to help define how TLC4x4 / Retro Designs shows up across all digital platforms. This is a role for someone who is extremely organized, pays close attention to detail, understands how to craft stories, and is comfortable with creative problem solving.

You’ll be in charge of executing photo/video content creation, managing social accounts and email newsletters while tracking performance. You’ll work closely with our Marketing Director to ensure every digital communication reflects our brand vision.

What you’ll do:

• Help develop and execute platform-specific strategies that drive engagement, growth, and cultural relevance.
• Understand the nuances of different channels such as YouTube, Instagram, TikTok, etc.
• Capture and edit photos and videos, build motion graphics, and create compelling storytelling content for each platform.
• Proactively suggest content ideas, campaigns, trends, and real-time moments that connect with audiences.
• Monitor metrics, interpret data, and deliver actionable insights — blending analytics with instinct to refine and improve.

What you’ll bring:

We expect all employees to have integrity, curiosity, resourcefulness, and strive to exhibit a positive attitude, as well as a growth mindset. You’ll be comfortable with change and flexible in a fast-paced environment. You’ll take a collaborative approach to achieve ambitious goals. Here's what else you'll bring:

• Be obsessed with content and storytelling.
• Possess a drive to continually learn and improve.
• A portfolio of YouTube and social media work that demonstrates creativity and video/photo capabilities.
• Comfortable with fast iteration, evolving priorities, and collaborative feedback loops.
• Expertise in Adobe Creative Suite.
• Experience producing platform-specific content.
• Strong communication, tone-of-voice, and collaboration skills.
• Ability to work independently, manage multiple projects, and adapt quickly to shifting priorities.
• Analytical skills to assess performance and adjust strategy.

Preferred Qualifications:

• Minimum 2 years experience in applicable roles.
• Passion for all things automotive.
• Experience launching or growing a new brand’s social presence.

Work Environment

The noise level in the work environment is typically moderate and temperature is climate controlled.

Benefits:

• Paid Time Off
• Insurance Benefits: Medical, Dental, Vision, Disability, Life
• 401K with Employer Match
• Race Tickets

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