Hi, I’m Scot Harrell. I’m a creative and managing director based out of Austin.
My approach is data-driven. I create designs that are built for reaching business objectives from the get-go. Before design begins, I crunch the numbers, analyze the business, conduct research, and turn my resulting insights into successful strategy.
Resume
→ PDF Version (opens a new tab)Read about my recent achievements, experience, and history. And since I know you’re going to want to share this with everyone, you can print it from this link too!
Professional Summary
For 20 years, I’ve crafted effective, award-winning work for world-class agencies and brands. My skills run the gamut of day-to-day business operations: Creative direction, strategy, UX, testing, development oversight, creative management, and staffing.
Innovative Creative Director
Earned my design chops as a video game production artist back when Duke Nukem was “ripping ’em a new one.” I love games and solving puzzles. That’s the way I view my job every day: it’s a chance to roll up my sleeves and solve problems in the most creative, persuasive manner possible.
Results-Focused Creative Team Builder
Building a happy, engaged and confident design team is my true passion, along with guiding creatives to their next level. Fostering the team's culture to grow beyond it's walls into the core of the business is an ever-present goal.
User Centered Digital Mindset
My digital process is based on client needs, UX research, A/B testing, analytics, but most importantly, user empathy. Personal design preferences are secondary. Running tests and measuring real-world use is humbling, and analyzing this data has taught me that end users are alwyas the starting point.
That balance
When I’m not working, I love spending time with my better-half Amy and sons Jensen and Weston. I also enjoy automotive design, horror movies and photography. I grew up in Southwest Georgia and have recently decided to get back into fitness after a very short 12 year break.
Select Clients
