This is the story of a company who cared to measure success differently, not just by their numbers, but also by better outcomes, and it all began by giving consumers a chance to be heard.

The website encouraged people to tell stories and share ideas on how to improve health care in the United States. Visitors were able to leave a voice message using their computer’s microphone, and an additional 1-800 number was provided that users could also use during their session.

We created an interface reminiscent of flying through fields of pulsing stars, each of the stars representing a voice. When visitors clicked on a star, they heard a single message – an idea, thought, or suggestion from another user. The site enabled conversations to be started, as Blue Cross Blue Shield used this website as a platform to respond to and engage with contributors.