Design samples from wihin the icon.
You would be hard pressed to find a person that hasn't owned at least one Sony product. The magnitude and history of the brand was not lost on me and I treated every project with the respect an iconic brand like Sony demanded. I wore a number of hats during my tour of duty and I was given an opportunity to have fun with some amazing products and design exciting sites and advertising for them. Wrangling Sony's online presence was an enjoyable challenge.
Sony
Working in Sony's North American Brand Activation Team allowed me to get my hands on new products before they broke market and I always let the gadget-geek in me go nuts before it was time to get down to business. My primary job was to create new product mini-sites on Sony's "Discover" platform, and then to interpret the designs into appropriate advertising assets for brand activation.
Date
September 2013
Responsibilities
Art Direction, UX, Design
