Before we began working with So So Happy, the brand was scattered across four different websites and platforms. Our goal was to merge these sites into a single Shopify platform, increase character-based entertainment, and lift conversion rates. To achieve this, I approached the project with user-centric and mobile-first ideas in mind, which guided us in creating the ideal digital destination for So So Happy’s youthful audience.

I was involved during the complete lifecycle of this project. I created pitch-winning designs (shown above), then served as Managing Director and oversaw account, strategy, UX, creative direction, development, A/B testing, and project management.

The results? Conversion rates for So So Happy rose from 0.5% to 2.7%, dwell times increased 200%, internal net profits soared from 20% to 48%, and incremental revenue was secured in the form of retainers and additional assignments.