Authentic, impactful, unabtrusive touchpoints. Bold, compelling, vivid storytelling. On-brand, engaging, challenging products. My team lives and dies by these mantras, and it has proven to be sucessful for Under Armour.
It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance. Now it is so much more.
It's not lost on me how ingrained into American culture Under Armour is, how fiercely loyal its customers are and my responsibility in keeping the UA train moving. My role as Sr. Product Design Manager puts me in the unique position to oversee the design needs for the entire UACF media organization, one that rests on a platform of 210+ million users. From equipping the sales organization with beautiful sales tools that tell UA’s story and close deals to developing new products within our apps, seamlessly integrating brands within our platform, to producing the majority of media, brand challenges and other products the clients demand, my team's responsibilities run wide and run deep.
Since 2014
Creative Direction, Creative Management, Product Development, Strategy, UX